Monday, April 27, 2015

Transmedia Storytelling

I think that it’s really cool how transmedia storytelling involves the audience because the story becomes a part of something bigger than just the film, tv show, or book. I think that the True Blood example is super creative because I don’t believe that it mentioned the characters, which made it really realistic. Because that story took place as a national incident and not just involving the TV Show. This also probably helped it get new followers instead of just engaging the current ones further. Although this is super creative and fun, it makes me wonder if at any point does it become more about the fact that you’re doing something across a bunch of different platforms rather than about the actual story? For example the original idea for the Lizzie Bennet Diaries was to base it off of The Diary of Anne Frank, though when they realized it wouldn’t work for various reasons, the switched to Pride and Prejudice. While it’s not necessarily a bad thing, I don’t feel that the best way to choose a story is based on how well it fits with your hook or ‘gimmick’. One example of “marketing” that isn’t transmedia storytelling is Game of Thrones. While it is in a literature format and is also a tv show, this isn’t transmedia storytelling because you don’t have to use both versions of consuming it to get the entire story, and I’m sure some people feel that it’s worse to both watch and read it. I feel that you can tell a piece is transmedia storytelling when it goes across multiple platforms that are connected. Transmedia storytelling did exist before the internet. For example, there are several video games that had telephone numbers that you had to call so that you could get a clue so that you could forward in the game. In addition, The modern day treasure hunt goes across multiple platforms without using the internet, and has done so for years before the internet. The Post Hunt, for example, has clues in their magazine, the newspaper, and in real life. 

My proposal for my transmedia project is an interactive "episode" of Law and Order SVU where you play as Olivia Benson. The platforms it would stretch across are facebook and youtube, with the addition of also having some physical pieces to it.

Friday, March 6, 2015


My mashup is a combination of "Speedracer" by Taylor Bennet, "The Macarena" by De Los Rios, "Cocoa Butter Kisses" by Chance the Rapper, "Hollywood" and "Next Contestant" by Nickelback, and "Never Gonna Give You Up" By Rick Astley.

I originally started out with trying to put a Chance song with a Neutral Milk Hotel song, though I couldn't find a song from each that would work, due to the fact that the majority of Neutral Milk Hotel's songs are in 3/4 while the vast majority of rap is in 2/4. I then thought of Chance's brother Taylor, who created Speedracer. I took this as my new base and found out that The Macarena has the same  rhythm and is in the same key. It was a match made in heaven. I thought it was hilarious to take a song that is taken seriously with a song that is made fun of, so I went off of that. I took a piece of Never Gonna Give You Up and changed it drastically so that I could add it to the song without it being too obvious. Wanting even more, I took found two songs from the infamous Nickelback and sprnkled that in there, too.

This is fair use because I'm not making money off of it and, in my opinion, it doesn't detract from the original work.

Wednesday, January 28, 2015


Has any piece of art been created without borrowing ideas from another? I would say no, because every artist has influences who have shaped the way they express themselves. Take Quentin Tarantino for example, you can take almost any shot in his movies and match them with a shot from another film that influenced him. This isn't stealing, it's borrowing. Some might not even go so far as to say that this is borrowing, but more of an influence. 

A more dangerous territory on this front is music. Musicians, for whatever reason, are held to a very high standard as to how much they borrow from other artists. When a musical artist puts out a song that's reminiscent of another and you can very clearly see what they've borrowed, they might be torn apart in the public eye. What really gets bad is when copyright infringement is brought up. This would happen when an artist samples another's work without having paid for the rights to do so. While I feel that these copyright laws can hurt the masses, they also need to be there in order to protect the original artist. 

If we were to remove copyright laws many people may be either demoralized or afraid to put out any work because of that. For example, Weird Al has to get permission to use the tracks from the original. While the vast majority of musicians have given him permission to create a parody, Prince has consistently said no to him. Whether Weird Al is only asking for permission for the legal reasons or as to be respectful of the artist's wishes, I don't know, but if it's only for legal reasons, then he could easily parody any number of Prince's songs. While this may bring joy to many people, it would be going against Prince's wishes. While those choices may just be for lucre reasons, someone's art should not be taken to be made fun of if the artist does not want them to. 

A solution would be for general public to be able to take pieces of other people's work as long as it's not to monetary gain. Many people all across the internet will mash up old movies or songs and distribute them for free, which would greatly hurt these expressions of gratitude to the artist and either be removed from websites or the creator would be fined. This discourages fans from showing how much they enjoy the work, and may even lose interest in the artists themselves. 

Some people will try to profit off the works of others, but the majority of people who remix songs and other forms of media are doing it out of love for the art. Because of this, we need our copyright laws to change in one way or another.

Sunday, December 21, 2014

The Digital Era

       Other than technology, films being made today still do about what films did in years past. While the films of today explore cultural taboos, they always have, it's just that what films explored in the past is either something that we are fine with now, or is was done in a more subtle as to be sensitive to audiences.  The fact that cameras are much more accessible now helps people who in the past would not have been able to become filmmakers. When filmmaking was not easily attainable and was more of the stereotype of "art is leisure for the wealthy", so when you could even slightly do anything in movie making you could become successful, you didn't really have to have any natural talent or put much effort in to get into hollywood in less important roles. Nowadays you really need to be great at filmmaking and you can be really good at making movies even if you're not an extremely rich person. The technology in filmmaking we have now has opened up movie making to a lot more people, so we can have a lot more people who know what they're doing. 

Tuesday, October 28, 2014

Reading Reflection

One reason that the movie audience changed so much over this era was because of the rise in popularity of the TV. It caused people to stop going to see movies as often, and therefore less films were being produced. Since people wouldn't be seeings movies as often, the price in tickets rose, so that the studios could compensate the difference. Hollywood had to censor films so that their range in audience would widen, and it shows that Americans at this time were more conservative than they now.

Monday, October 13, 2014

Overtonal Montage

Overtonal montage is the fourth type of montage in Soviet Montage Theory. While the other types of montage are straight forward, the descriptions of overtonal montage tend to be vague. While trying to focus on overtonal montage, I learned that it is a combination of the three types of montage that come before it, so I knew I had to try all three of them so that I could better grasp the concept.

Here is the first type, metric montage. With this style, you cute the footage based on time, or to a certain number of frames.

The next type is rhythmic montage. With rhythmic you edit to continuity and manipulate time.

This is tonal montage. In this you cut to elicit a specific feeling from the viewer with the tone of the  shots

And finally, overtonal montage. The reason overtonal uses all three is to to bring out an emotion even further, with mild abstraction.