Monday, April 27, 2015

Transmedia Storytelling

I think that it’s really cool how transmedia storytelling involves the audience because the story becomes a part of something bigger than just the film, tv show, or book. I think that the True Blood example is super creative because I don’t believe that it mentioned the characters, which made it really realistic. Because that story took place as a national incident and not just involving the TV Show. This also probably helped it get new followers instead of just engaging the current ones further. Although this is super creative and fun, it makes me wonder if at any point does it become more about the fact that you’re doing something across a bunch of different platforms rather than about the actual story? For example the original idea for the Lizzie Bennet Diaries was to base it off of The Diary of Anne Frank, though when they realized it wouldn’t work for various reasons, the switched to Pride and Prejudice. While it’s not necessarily a bad thing, I don’t feel that the best way to choose a story is based on how well it fits with your hook or ‘gimmick’. One example of “marketing” that isn’t transmedia storytelling is Game of Thrones. While it is in a literature format and is also a tv show, this isn’t transmedia storytelling because you don’t have to use both versions of consuming it to get the entire story, and I’m sure some people feel that it’s worse to both watch and read it. I feel that you can tell a piece is transmedia storytelling when it goes across multiple platforms that are connected. Transmedia storytelling did exist before the internet. For example, there are several video games that had telephone numbers that you had to call so that you could get a clue so that you could forward in the game. In addition, The modern day treasure hunt goes across multiple platforms without using the internet, and has done so for years before the internet. The Post Hunt, for example, has clues in their magazine, the newspaper, and in real life. 


My proposal for my transmedia project is an interactive "episode" of Law and Order SVU where you play as Olivia Benson. The platforms it would stretch across are facebook and youtube, with the addition of also having some physical pieces to it.